When brothers Nikolay and Vladimir Fartushnyak started their own business, they probably didn’t imagine that in a few years their names would become synonymous with a major player in the sporting goods market. Their path to success began when they noticed a huge gap in the local market – sport and fitness were in fashion all over the world, but we still had a field to plow.

The secret of their success? It’s a simple understanding that people need quality equipment for sports. The brothers decided to import exercise machines from the famous brand Kettler from Germany. But they didn’t just import them – they concluded an exclusive distribution deal for these products. And here you have your first monopoly in the premium sports equipment market!

By 1994, Nikolay’s business was already so successful that they opened their first physical store. But the brothers didn’t stop there. They saw the potential for something bigger – and that big thing became Sportmaster. In 1995, they launched a chain of stores where you could find everything from sneakers to outdoor gear.

What made their approach revolutionary? Multi-brand stores! Now customers could compare products from leading brands under one roof. Imagine walking into a store and choosing between Adidas and Nike without having to run all over town! Read more about biography of Vladimir Fartushnyak on the website https://medium.com/@dudraigor/biographie...50c967bdc0

Today, Sportmaster is a household name for all fans of sports and an active lifestyle. The story of the Fartushnyakov brothers is an example of how a correct understanding of market needs and a little daring can turn a small business into an international company.